Popular anime Demon Slayer: Kimetsu no Yaiba is bringing its fiery spirit to Japan’s beverage aisles this summer through a new collaboration with beverage giant Suntory, featuring special-edition packaging across several popular drink lines—including Pepsi.
Starting mid-June, the partnership will introduce 14 unique designs inspired by the anime’s most iconic story arcs: Unwavering Resolve, Mugen Train, Entertainment District, and Swordsmith Village. These designs will appear across seven beverage lines, including:
- C.C. Lemon
- Super Sour C.C. Lemon
- Dekavita C God Charge
- POP Melon Soda
- Natchan Apple
- Pepsi Nama BIG ZERO (two versions)
The collaboration, reported by Oricon, comes ahead of the highly anticipated Infinity Castle arc, which is set to premiere in July. Though the anime’s new season has yet to release any footage, its presence on supermarket shelves is keeping the hype alive among fans.
While anime-branded drinks are a familiar sight in Japan, Pepsi’s involvement marks a significant crossover moment, underlining Demon Slayer’s growing presence in mainstream global branding. With Pepsi being one of the world’s most recognizable beverage brands, the partnership boosts the anime’s visibility far beyond its traditional fanbase.
This collaboration is just one part of a larger merchandise wave surrounding Demon Slayer. Clothing brand Uniqlo recently released a summer t-shirt collection with character-specific designs priced at 1,500 yen. Meanwhile, Tsukiji Gindaco rolled out limited-edition food sets, including a “Mugen Train Special” takoyaki combo priced at 8,888 yen, with only 1,000 sets available nationwide.
Though an exact launch day for the Suntory x Demon Slayer drinks hasn’t been confirmed, fans can expect them to appear in convenience stores and supermarkets across Japan by mid-June—especially wherever Pepsi and other Suntory drinks are sold.
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